The name, identity, reputation, design, and customer perception associated with a business or product.
Asset Sale
A transaction in which the buyer acquires selected assets and agreed liabilities instead of buying the legal company itself.
Annual Recurring Revenue
The annualised value of recurring subscription or contract revenue, commonly abbreviated as ARR.
Adjusted Profit
A normalised measure of profit that adds back legitimate one-time, personal, or non-recurring expenses and deducts realistic replacement costs.
Add-Back
An expense added back to reported profit because it is personal, exceptional, non-recurring, or unnecessary for a new owner.
Acquisition
The purchase of a business, company, product, or selected assets by another person or organisation.
12 Ways Founders Can Exit an Online Business
Selling the entire company is not the only way for a founder to exit an online business. Depending on the company’s size, profitability, team, ownership structure, and future potential, several exit strategies may be available. A founder may sell all business assets, transfer company shares, bring in a majority investor, complete a management buyout, merge […]
20 Types of Buyers Who Acquire Online Businesses
Finding a buyer for an online business is not only about publishing a listing and waiting for offers. Different buyers have different acquisition goals, budgets, operating capabilities, and valuation methods. An individual entrepreneur may want a profitable business they can operate personally. A strategic buyer may be more interested in customers, technology, intellectual property, or […]
15 Online Businesses That Are Easiest to Sell
Not every online business is equally attractive to buyers. Two companies may generate similar revenue while receiving very different levels of acquisition interest. Buyers generally prefer online businesses with verifiable profit, stable customer demand, limited founder dependency, clear ownership, and straightforward operations. Business models with recurring revenue, transferable systems, and manageable risks are often easier […]
17 Types of Founders Who Should Consider Selling Their Online Business
Not every founder begins building a company with the intention of selling it. Many online businesses start as side projects, experiments, personal brands, technical products, or solutions to problems the founder experienced personally. Over time, circumstances change. A small project becomes a profitable company, a founder loses interest in daily operations, or the next stage […]
