Competitors can be valuable acquirers, but the process requires careful confidentiality and staged disclosure.

Strategic buyers may value technology, customers, products, data, talent, or distribution beyond the company’s current profit.

Buyer qualification protects the seller’s time, customers, technology, and commercially sensitive information.

Sellers should prepare for financial, commercial, operational, technical, legal, and tax review.

A well-organised data room helps buyers verify the company and reduces repeated questions during due diligence.

SDE and EBITDA are both used in business valuation, but they serve different company sizes and ownership structures.

Seller’s Discretionary Earnings estimates the financial benefit available to one working owner of a smaller business.

Different businesses may be valued using adjusted earnings, EBITDA, recurring revenue, assets, or strategic value.

Pricing should reflect verified earnings, growth, risk, transferability, and current buyer demand rather than emotional attachment.

The description should communicate value quickly without hiding important risks or exposing confidential information.