Churn is the rate at which customers, subscribers, or revenue are lost during a defined period.

What Does Churn Mean?

The rate at which customers, subscribers, or revenue are lost during a defined period.

Why Is Churn Important When Selling an Online Business?

This term can affect how buyers evaluate risk, value, transferability, payment structure, or the practical completion of an online business acquisition. Founders should understand it before entering negotiations or signing transaction documents.

Related Terms

• Annual Recurring Revenue
• Monthly Recurring Revenue
• Customer Retention
• Customer Lifetime Value
• SaaS

Next step: Explore the related glossary terms above or request a confidential online business valuation from Company-Seller.