Customer Acquisition Cost is the average cost required to acquire a new customer, commonly abbreviated as CAC.

What Does Customer Acquisition Cost Mean?

The average cost required to acquire a new customer, commonly abbreviated as CAC.

Why Is Customer Acquisition Cost Important When Selling an Online Business?

This term can affect how buyers evaluate risk, value, transferability, payment structure, or the practical completion of an online business acquisition. Founders should understand it before entering negotiations or signing transaction documents.

Related Terms

• Customer Lifetime Value
• Conversion Rate
• Marketing Channel
• Gross Margin
• SaaS

Next step: Explore the related glossary terms above or request a confidential online business valuation from Company-Seller.