Customer Retention is the ability of a business to keep customers, subscribers, or clients over time.

What Does Customer Retention Mean?

The ability of a business to keep customers, subscribers, or clients over time.

Why Is Customer Retention Important When Selling an Online Business?

This term can affect how buyers evaluate risk, value, transferability, payment structure, or the practical completion of an online business acquisition. Founders should understand it before entering negotiations or signing transaction documents.

Related Terms

• Churn
• Customer Lifetime Value
• Recurring Revenue
• Annual Recurring Revenue
• Valuation Multiple

Next step: Explore the related glossary terms above or request a confidential online business valuation from Company-Seller.