Gross Merchandise Value
Gross Merchandise Value is the total value of transactions processed through a marketplace before fees, refunds, and deductions, commonly abbreviated as GMV.
What Does Gross Merchandise Value Mean?
The total value of transactions processed through a marketplace before fees, refunds, and deductions, commonly abbreviated as GMV.
Why Is Gross Merchandise Value Important When Selling an Online Business?
This term can affect how buyers evaluate risk, value, transferability, payment structure, or the practical completion of an online business acquisition. Founders should understand it before entering negotiations or signing transaction documents.
Related Terms
Next step: Explore the related glossary terms above or request a confidential online business valuation from Company-Seller.
