Recurring Revenue is revenue expected to repeat through subscriptions, licences, retainers, memberships, renewals, or contracts.

What Does Recurring Revenue Mean?

Revenue expected to repeat through subscriptions, licences, retainers, memberships, renewals, or contracts.

Why Is Recurring Revenue Important When Selling an Online Business?

This term can affect how buyers evaluate risk, value, transferability, payment structure, or the practical completion of an online business acquisition. Founders should understand it before entering negotiations or signing transaction documents.

Related Terms

• Monthly Recurring Revenue
• Annual Recurring Revenue
• Churn
• Customer Retention
• Valuation Multiple

Next step: Explore the related glossary terms above or request a confidential online business valuation from Company-Seller.