The recurring revenue expected in a typical month from subscriptions, licences, or contracts, commonly abbreviated as MRR.

A source or method used to attract, reach, and acquire customers, such as organic search, paid advertising, email, affiliates, or referrals.

The group of people responsible for leading and operating the business.

An acquisition in which the existing management team purchases the company from its current owners.

In a marketplace, the ability of participants to find suitable counterparties and complete transactions efficiently.

A preliminary document outlining the main proposed acquisition terms before the final purchase agreement, commonly abbreviated as LOI.

The risk that the business may lose value or performance if an essential founder, employee, contractor, or relationship leaves.

Products, materials, packaging, or goods held for sale or use in fulfilling customer orders.

Legally protected or owned assets such as source code, trademarks, content, designs, databases, domains, and proprietary processes.

A portion of the purchase price retained temporarily after closing to cover agreed claims, adjustments, or obligations.