A source or method used to attract, reach, and acquire customers, such as organic search, paid advertising, email, affiliates, or referrals.

The founder, shareholder, company, or asset owner offering an online business for acquisition.

A detailed buyer document describing the business, financial performance, operations, risks, assets, and growth opportunities, often abbreviated as CIM.

A transaction or succession process through which a founder reduces or ends ownership and operational involvement in a business.

The recurring revenue expected in a typical month from subscriptions, licences, or contracts, commonly abbreviated as MRR.

An arrangement in which the seller allows the buyer to pay part of the purchase price over time.