Succession

The planned transfer of leadership or ownership to a manager, employee, family member, partner, or new owner.

Asset Sale

A transaction in which the buyer acquires selected assets and agreed liabilities instead of buying the legal company itself.

Customer Lifetime Value

The estimated total financial contribution of a customer throughout the relationship with the business, commonly abbreviated as CLV or LTV.

Holdback

A portion of the purchase price retained temporarily after closing to cover agreed claims, adjustments, or obligations.

Proof of Funds

Evidence that a buyer has sufficient available capital or committed financing to complete the acquisition.

Synergy

Additional value created when a buyer combines the acquired business with existing products, customers, technology, teams, or distribution.

Brand

The name, identity, reputation, design, and customer perception associated with a business or product.

Intellectual Property

Legally protected or owned assets such as source code, trademarks, content, designs, databases, domains, and proprietary processes.

Purchase Agreement

The binding legal contract that defines what is being sold, the price, payment terms, warranties, liabilities, and closing conditions.