The human-readable programming instructions used to build and operate software, applications, plugins, and digital platforms.

An expense added back to reported profit because it is personal, exceptional, non-recurring, or unnecessary for a new owner.

Selling additional or complementary products or services to existing customers.

The extent to which revenue, customer relationships, operations, technology, or decision-making rely on the founder.

A measurable financial, customer, operational, or technical indicator used to evaluate business performance or calculate an earn-out.

A documented instruction or workflow explaining how a recurring business task should be completed, commonly abbreviated as SOP.

A normalised measure of profit that adds back legitimate one-time, personal, or non-recurring expenses and deducts realistic replacement costs.

The average cost required to acquire a new customer, commonly abbreviated as CAC.

Revenue remaining after direct costs associated with producing or delivering the product or service.

The risk created when a business depends on a third-party platform, marketplace, app store, search engine, payment provider, or social network.