The specific requirements that must be satisfied before an acquisition can legally complete.

A period during which the seller agrees not to negotiate with other potential buyers.

A source or method used to attract, reach, and acquire customers, such as organic search, paid advertising, email, affiliates, or referrals.

The founder, shareholder, company, or asset owner offering an online business for acquisition.

A detailed buyer document describing the business, financial performance, operations, risks, assets, and growth opportunities, often abbreviated as CIM.

A transaction or succession process through which a founder reduces or ends ownership and operational involvement in a business.

The recurring revenue expected in a typical month from subscriptions, licences, or contracts, commonly abbreviated as MRR.

An arrangement in which the seller allows the buyer to pay part of the purchase price over time.

A legal agreement intended to protect non-public information shared during the sale process, also called an NDA.

The degree to which a business is financially, operationally, legally, and technically prepared for a sale.