The individual, company, investor, or group seeking to acquire an online business or its assets.

A secure and organised collection of financial, legal, technical, commercial, and operational documents used during due diligence.

Products, materials, packaging, or goods held for sale or use in fulfilling customer orders.

The total agreed consideration paid or payable by the buyer for the business, shares, or selected assets.

A legally protected sign, name, logo, or identifier used to distinguish a business, product, or service.

The process of checking a potential buyer’s identity, acquisition criteria, experience, decision-making authority, and financial capacity.

A fixed portion of the purchase price paid after closing on agreed future dates.

The risk that the business may lose value or performance if an essential founder, employee, contractor, or relationship leaves.

Revenue expected to repeat through subscriptions, licences, retainers, memberships, renewals, or contracts.

The ability of a business, asset, contract, account, relationship, or process to continue under new ownership.